In the heart of Shanghai, 2023 witnessed the birth of Herietta, a brand that transcends time and space, aspiring to craft jewelry that empowers women with confidence and grace. Rooted in the legacy of a remarkable woman, my grandmother, born in 1950, emerged as one of the pioneering Chinese businesswomen during the conservative 1970s. Her indomitable spirit and success in foreign markets inspired the essence of Herietta – timeless sophistication and elegance.

My grandmother's tales resonated with the profound impact a piece of jewelry could wield. In an era where she navigated foreign business dealings with resilience, a good piece of jewelry became her silent ally, bridging language gaps and commanding respect. For her, pearls were more than adornments; they embodied maternal strength and elegance. The pearl necklace she gifted me during my childhood ignited a lifelong appreciation for beauty, laying the foundation for Herietta in 2023.

Herietta is not just a brand; it's a tribute to feminine resilience, a celebration of the love and strength passed down through generations. Each piece is more than jewelry; it's a testament to the enduring power of women and the timeless elegance that defines Herietta.